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2024 New Toys. In this article, we'll explore the predicted toy trends of 2024, drawing insights from comprehensive research, surveys, and expert opinions. February 27, 2024 by james zahn. Amp up the action — and sales — with these new action figures and collectibles from top brands and franchises! The 2024 edition of the big toy book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13.